Wednesday, 7 February 2007

Web 2.0....

Whenever I hear this term my eyes glaze over and my mind wanders off....

Not because the underlying technologies behind "Web 2.0" are inherently devoid of use or value, but because the vast majority of people who bandy the term around with an alarming frequency are unable to talk about the practical application of "Web 2.0" as a sensible business model.

Show me the money.

Yes. Ajax is a cool tool.
Yes. User contributed content is useful and creates value if used correctly.
Yes. Mashing creates some pretty funky sites.
Yes. Second life is interesting. Although, See here for a better verion :)

But all of these technologies have been around for years.. albeit under different names.. way before a bunch of rastafarian, overpaid, marketers came up with the term Web 2.0.

Give me a sensible business model, with revenues and sensible assumptions - mixed with some of these individually and discretely useful technologies.

Just dont bundle them together, give them a "cool" name and expect to make money.
The world is full of buzzwords and silly businesses models like that.

1 comment:

Unknown said...

I appreciate your skepticism but the trouble is your attitude to web 2.0 sounds quite a lot like the attitude of the old line retailers to web 1.0 back in the mid-nineties. They just couldn't see how the Internet would affect them.

Now, eCommerce 1.0 players (even very successful ones) just can't see how things like UGC, AJAX and rich APIs will affect them. Even systems vendors are slow to acknowledge the potential of these new tools - not least because they've got so much invested in very mature 1.0 platforms.

I'm finding all of this quite frustrating because I'm looking to commission a new eCommerce site at I wrote about this here and here. I'd really welcome your feedback!