Image: birgerking via flickr
I often get asked ‘what is the number one tip to being successful with ecommerce?’ the truth is there is no one single key to winning at online retailing, there’s a mix of many different elements which are all important.
If I had to be pressed for an answer though I think I’d go with trust.
Some might argue that for ecommerce it’s important to have the right platform, lots of traffic, great products and they would be right, but trust is the one factor which ties everything else together.
Without it you won’t last long and once you have it many other factors can perhaps be less than perfect yet you still get the sale.
