What is Search Engine Optimisation?

Search Engine Optimisation or SEO as I will now refer to it is a term which describes the various methods and techniques you can apply to a website in an attempt to get it ranked higher on the search engines.

Search engines like Google are the first port of call for a massive percentage of Internet surfers when using and navigating the web. No matter how much experience a person has using the ‘net, using a search engine to find information and websites is standard practice.

For this very reason, websites which are listed towards the top of the results when a search is performed generally have a much better chance of attracting visitors to them over sites which don’t appear after a search.

Take a popular search term such as ‘credit cards’, the number 1 listed site in Google’s search results for this term would generate literally tens of thousands of weekly visitors to their website.

Not only is there a massive potential source of visitors, these visitors cost the website absolutely nothing*, they don’t pay Google anything to be in the search results.

*Achieving top rankings for popular terms usually requires an investment in SEO practices which obviously has an associated cost, however this is not a direct payment for visitors.

If loads of free visitors to your website is not enough for you (!?!) then factor into the equation that the visitors generated are probably the most targeted set of surfers you could ever hope to meet!

So, we have established high search engine rankings are good.

‘Well’, I hear you ask ‘how do I get these top rankings?’, the answer is not straight forward (it never is, is it?).

What a website needs is ‘SEO’, a combination of techniques and tactics which work together to present your website and it’s content in the best possible light to the search engines.

There are many different areas which make up the field of SEO ranging from basic to very advanced.

Over the next few weeks I’ll delve into some of these SEO topics and attempt to help you apply them to your eCommerce website with the goal of developing your rankings and increasing your search engine visitor numbers.

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