Ecommerce Update – September 2012

You know that feeling you get when you look at something and think ‘I really should do something about that’, but keep putting it off?

Well, truth be told, this is how it has been with the for the past couple of months…

I know, I know, I shouldn’t be running a blog if I don’t have time to update it, yes I’m becoming one of those bloggers.

Sorry everyone.

Right, now that I’ve got that out of the way onto the business at hand, an update of progress on my ecommerce business and plans for the future.

Avid readers (if I still have any left?) will recall that I ran into some trouble earlier on this year with the business, nothing fatal, however there seemed a definite downturn in sales and enquiries.

I looked at everything as objectively as I could and decided that I was suffering due to some high pricing and an increase in competition.

I took steps to rectify the pricing situation and began working on a strategy to build up the content on the website with a view to try and increase the ‘trust’ a potential customer had in our company and also document why we sold exactly what we did and the benefits for our customers.

I guess this is really ‘content marketing’, using content to communicate with customers which is useful to them and also helps spread our message and establish us as a trusted information source in our sector.

I’m becoming more and more of a fan of this style of marketing and will document further ideas that I have been introduced to and applied to my ecommerce business in future posts.

Well, May, June and July were all really strong months for the business. Summer months are traditionally weaker in terms of sales however revenues jumped year on year by over 115%!

Quite a result considering my fears for the business in April, I feel as though the efforts made were definitely paying off in terms of increased orders and my projects for future months were looking very strong.

Then August arrived…

I basically have a minimum amount I need to earn from the business each month to pay wages and all other associated running costs, I struggled to just about hit this in August and was only saved due to 2 fairly big orders coming in.

In a way this was okay as I disappeared off on holiday for over a week and kind of shut the business down during this time, phones were still answered and email enquiries responded to however no orders were getting fulfilled.

It was a bit of a depressing month after the amazing performance of the previous 3 however I remained calm about it all.

We are now just over halfway through September and this month is looking okay so far, I have met my minimum profit target already so if we can have a semi-decent 2nd half of the month then we should be looking good again.

Other Things To Mention

Our long awaited new stands have suffered numerous little delays which have result in us only just receiving the first part of the first order.

This is pretty frustrating to say the least however we sent out the first few new stands to customers last week and have not heard any screaming or shouting yet which is always a good sign…

We also re-jigged our computer line-up this month and dropped from 4 main lines back to 3. I was never really happy offering 4 different specs of machine as I felt this confused customers, we did have good sales whilst there was 4 on offer though so my ‘gut’ may be wrong on this, time will tell.

Okay, so that wraps up the performance of the ecommerce site for the past 3 – 4 months really, overall everything is massively up on last year’s performance which is fantastic news however we still have things to work on and progress.

How has things been for you other the past few weeks and months? I’d love to hear about it! Leave a message in the comments.

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