The Key To A Successful Online Store

I often get asked ‘what is the number one tip to being successful with ecommerce?’ the truth is there is no one single key to winning at online retailing, there’s a mix of many different elements which are all important. If I had to be pressed for an answer though I think I’d go with […]

Are Your Policies Leaving You At Risk Of A Reputation Disaster?

When running any business (online or not) you have to make hundreds of decisions on how you are going to deal with different situations, most of these decisions become your operating policies. For example how will you deal with refunds, returns or lost orders? Settling on a policy is pretty straightforward but I urge you […]

Merchant Accounts & Payment Gateways

I was talking with my friend Nicola recently who is a mobile hairdresser, we were discussing businesses and the conversation turned to websites and ecommerce stores. At the minute Nicola doesn’t have a website but is considering getting one so that she can display information about herself, show contact details and upload pictures of styles […]

Introduction To Affiliate Marketing

If you’re looking for a new source of customers for your ecommerce website then consider this… How would an influx of targeted visitors which you only pay for if they actually buy something? Sound interesting? I’m talking about affiliate marketing, and for the right types of business it can be a great additional traffic stream. […]

How Refusing To Make The Tough Decisions Ruined This Business

One of my first ever consulting jobs was on an ecommerce website that specialised in selling children’s furniture. It was run by a husband and wife team from their home and most of the furniture was shipped straight from manufacturers directly to customers. This was quite a few years ago, probably around 2005, so ecommerce […]

Are You Forcing Customers To Register Before Purchasing? Don’t!

One question that gets asked regularly is should you make customers register for an account on your website before making a purchase? There have been lots of studies and testing into this and the outcomes are pretty conclusive, yet so many sites still get it wrong! The short answer is that in most cases you […]

The Secret Of A Good eCommerce Experience…

Is making your customers experience as painless as possible. Sounds easy? It should be, yet so many sites get it so wrong. I’m going to pick on a company called Scan, they sell computer hardware and related items and we occasionally buy components off them for our business. Over the past two days I’ve had […]

How To Generate Extra Sales From Your Existing Customers

Here is why you should be offering products related to your core range and how I stumbled across this to my benefit! In any business it’s important to make sure the product or service you are offering is what your target customer base is looking for, ecommerce is no different to this. First things first, […]