by Darren on February 18, 2012
With the available pool of unregistered domain names getting ever smaller a lot of new businesses end up going with longer names or decide to use one of the newer domain name extensions.
I’ve already covered why you should stick with the most commonplace extensions, and having a long domain name has its own set of drawbacks including looking spammy and being difficult for customers to remember and type in.
One of Google’s internal website quality guidelines specifically mentioned long domains with lots of hyphens as a signal that a website may be spammy or low value so it’s best to avoid them.
What option do you have then?
Well, why not consider buying a premium domain name?
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by Darren on January 6, 2012
To be honest, most people who I talk to have already started an ecommerce website or have decided that they want to already, still, it’s worth taking a while to consider whether ecommerce is for you.
Starting Up A New Site
Let’s clear this up straight away, launching an ecommerce website is a big undertaking which shouldn’t be underestimated.
Starting with the site alone you need to decide on an ecommerce platform to use and a design route, be it a pre-constructed template or a unique design crafted by a designer.
Depending on your choices the cost for this can run from a few hundred up to a few thousand pounds or more.
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by Darren on January 3, 2012
Here is why you should be offering products related to your core range and how I stumbled across this to my benefit!
In any business it’s important to make sure the product or service you are offering is what your target customer base is looking for, ecommerce is no different to this.
First things first, let’s assume you already have a core product range to offer people
Once you’re up and running with your store you should pay careful attention to what other things your customers may want, there could be big opportunities here to increase your range and offer supplementary products to your existing customers.
There are a few ways to try and find out what customers want, the easiest being simply asking them. You could do this when customers phone in with enquiries or orders, I find chatting with customers one of the best ways of researching my market.
If your store has an internal search box you should be able to pull up some kind of report on what people are putting in as search terms, this can quickly give you an insight into your customers intentions and wants.
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With the available pool of unregistered domain names getting ever smaller a lot of new businesses end up going with longer names or decide to use one of the newer domain name extensions.