Marketing Tips

A collection of how to guides and tips on online marketing for eCommerce websites. Sign up to our feed to ensure you don’t miss out on future additions to the site.

Start an eCommerce BlogHow would you like to increase the amount of organic visitors to your website by 22% without spend any money at all?

Sounds good eh?

Well it’s pretty easy to do, simply start a blog on your ecommerce website, post a few articles, and put your feet up.

The Reason for My Blogging

One of the outcomes of my recent mini crisis was a decision to try and convey our expertise more through the website.

At the end of the day we are experts in our field however I didn’t feel that this was really put across well on our site, my fear was that people were simply shopping on price and we were losing out to cheaper imitators of our products.

Knowing that our products were far superior to what else was being offered on the market was frustrating to say the least, but it also left us an opportunity to do something about it.

Read More…

Okay I lied a little bit, this method of automatically and instantly monitoring your competitors online activities takes a whole 2 minutes to setup but requires zero on-going effort.

Oh, and it’s completely free as well!

How would you like to know when your competitors do any of the following?

  • Add a new section to their website
  • Issue a press release
  • Get coverage in the news or on a blog
  • Have customers talk about them in forums

If you’re like me then I’m guessing that this information might be valuable to you, like the famous quote says ‘keep your friends close and your enemies closer’, with this easy method you can easily stay on top of your competitors activities.

Read More…