Despite the fact that Google has been running its AdWords program for over 10 years now, some people still struggle to understand exactly what it is and how it works.
Read on for an overview of Google AdWords and how it plays a massive part in the online advertising world.
History of AdWords
Google started life as a search engine, it scanned the Internet and built up a database of websites that it discovered, it then used sophisticated computer algorithms to rank these sites based on a variety of factors for different keywords and phrases.
This allowed anybody to go to Google, perform a search and return a list of sites which matched their search terms.
This functionality is great for end users however businesses that didn’t end up at the top of the search results received hardly any visitors from Google. This eventually led to the search engine optimisation field developing with people attempting to artificially ‘push’ sites up the rankings.
Google saw an opportunity to insert paid adverts around the normal search results for which it could charge businesses, AdWords was born.
